marketing - The 411 On Startups (tm)

Developing a Marketing Communications plan

Oct

2008

‘A successful marketing plan integrates all marketing activities with all other company departments to surround the consumer without them ever knowing they are being inundated with your message.’ This slide set amplifies this statement but also covers many basic marketing plan concepts.

M/E Ratio – Evidence for upstream Marketing investment

Aug

2008

The Marketing/Engineering Investment Ratio™ (M/E Ratio™) was developed for the first annual MIT Enterprise Forum Spring Workshop, “How To Create a Successful New Business.” This new metric separates the functions of marketing from promoting and selling, and installs marketing (market research) concurrently with engineering.

The 411 On Startups ™

Developing a Marketing Communications plan

M/E Ratio – Evidence for upstream Marketing investment