Depending on the stage of development and the type of business, there are different ways of compensating your advisory board. So let’s get practical. First, a few assumptions: you are a startup and there have been relatively few stock transactions, but the stock should have value in the future, either through an IPO or merger. ...

The normal advisor gets 0.1%-0.25% of a company’s post-Series A stock. Normal advisors do something important for the company and aren’t expected to do much beyond that. For example, they introduce the company to a key customer or investor. The super advisor can get as much stock as a board member: 1%-2% of a company’s ...