….While the business was growing, the founders realized they needed to land big corporate clients. But how to get their attention?
“We decided it would be incredibly valuable to have someone on our side of the table who had some direct industry experience, a ton of professional experience and who could vouch for us,” said Sherbrooke.
They identified that person: Phyllis Swersky, who has extensive experience dealing with major clients. She became the company’s first outside board member.
“My experience is that entrepreneurs who have taken the step to form a board of directors are serious about growth,” said Sherbrooke.
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