Some people say, ‘don’t worry about an advisory board, they’ll take up too much time and become a distraction, just focus on the essentials.’ Of course you must stay focused and concentrate on building the business. However, I’d argue that an advisory board is one of those ‘essentials’. For example, in the early days of building Pixsy we’d have potential customers going through the ‘About’ section of our site and checking out our advisory board. One of these potential customers recognized some of our advisors. This helped us close that customer.
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