Talk is cheap. If you’re looking for investors to fund your startup, you’d better have something to throw into the pot. Don’t expect others to put up cash if you don’t have enough confidence in your business to chip in as much as you reasonably can, say venture capitalists. You got to have skin in the game.
“It’s not so much that we need their money — it’s commitment that we’re looking for,” says James Buck, III, a partner with the TDH venture capital firm in Rosemont, Pa.
“We want the entrepreneur to be as at risk (as we are). Our interests should be aligned. If we feel pain, they feel it too. If we feel joy, then they are ecstatic,” Buck continues.
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