1. You should understand that private equity is a class of investment, and that most early stage entrepreneurs are better suited for investment from private investors (“angels”), than from professional venture capital partnerships.
2. You should create a business plan that emphasizes your sustainable competitive advantage.
3. You should accept the fact that having “a good idea” is often not enough to raise capital from private investors, and you should do your homework to provide “proof of concept” for your venture…….
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