Developing a Marketing Communications plan
‘A successful marketing plan integrates all marketing activities with all other company departments to surround the consumer without them ever knowi
Tag: marketing
How to Write a Marketing Plan Tutorial From KnowThis.com
Here is a comprehensive tutorial with all the detail on writing a marketing plan. The approach taken is to present a 6-Part plan …. worth reading!
Marketing is not the dark side
The premise of this story is that Angels should always look for a marketing to engineer/scientist ratio of 1:1 or more for increasing the success rat
M/E Ratio – Evidence for upstream Marketing investment
The ratio is a great guide for Angels. Statistics show that fewer marketing people than engineers/scientists substantially increases investment risk.