marketing Archives - The 411 On Startups (tm)

Developing a Marketing Communications plan

Oct

2008

‘A successful marketing plan integrates all marketing activities with all other company departments to surround the consumer without them ever knowing they are being inundated with your message.’ This slide set amplifies this statement but also covers many basic marketing plan concepts.

How to Write a Marketing Plan Tutorial From KnowThis.com

Oct

2008

Here is a comprehensive tutorial with all the detail on writing a marketing plan. The approach taken is to present a 6-Part plan that includes: 1. Purpose and Mission 2. Situational Analysis 3. Marketing Strategy and Objectives 4. Tactical Programs 5. Budgets, Performance Analysis and Implementation

Marketing is not the dark side

Aug

2008

Angels are a little different from venture capitalists because an angel uses his wife’s money and is only good for about $100K. Venture capitalists use other people’s money and invest millions. As an angel, I try to invest in companies whose president is marketing oriented. That doesn’t mean the person has to have a marketing ...

M/E Ratio – Evidence for upstream Marketing investment

Aug

2008

The Marketing/Engineering Investment Ratio™ (M/E Ratio™) was developed for the first annual MIT Enterprise Forum Spring Workshop, “How To Create a Successful New Business.” This new metric separates the functions of marketing from promoting and selling, and installs marketing (market research) concurrently with engineering.

The 411 On Startups ™

Developing a Marketing Communications plan

How to Write a Marketing Plan Tutorial From KnowThis.com

Marketing is not the dark side

M/E Ratio – Evidence for upstream Marketing investment