How To Avoid Making A Bad Pitch – WSJ


All venture capitalists have probably experienced a bad pitch from an entrepreneur. But a couple years ago, the team at Canaan Partners heard a real sleeper. No, we mean, a real sleeper.

The chief executive and vice president of sales for a start-up company visited Canaan’s Menlo Park, Calif., office. Just as the CEO was hitting his stride, really driving home the reason Canaan should invest in his company, a deep, nasally sound vibrated across the conference table. The VP of sales was taking a snooze.

It probably goes without saying, the company failed to attract funding from Canaan. Falling asleep in the middle of a pitch is a rare and extreme example of what not do when speaking to venture capitalists, but there are plenty of common mistakes that can be avoided.

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