(Some observations from Gabriel Weinberg)
I’ve written before about how the very first email to an angel investor really matters, or at least to this angel investor. It’s very easy to get thrown in a bucket of wannabes or bad first-timers. Here are a few of those red flags from my perspective.
Sending an email through a service.
My email is really easy to find. Yet you’d be surprised how many people write me cold messages through Facebook, LinkedIn and Twitter. Yes, I’m easy to find there too, but I prefer email, and I think most people do too. If you send me a message through a service, I have to either find your email or reply through that service, both of which are pretty annoying as they require me to leave my inbox. So already, despite the content of the message, you’ve irritated me a bit, which is just not a good way to start.
Founders should send emails to investors. Financial consultants (people helping you raise money) should not send them. In fact, for seed rounds, engaging anyone like that is a red flag to begin with.
Really long messages.
When I see a wall of text I scroll down and just sigh because I know this is going to take a while to process. Really, the shorter the better. Pique my interest and then let me ask follow-up questions. In fact, the goal should be to get that conversation started.
You need more than an idea to ask for investment. I can’t stress that enough. If you’re asking for mentorship, that’s a slightly different story, but the answer is probably the same. You need to go out and build something. Otherwise you just don’t seem serious.>>> READ MORE at: