“Coin-operated idiots”. Even if no one says it out loud about sales people anymore, they might still think it.
It’s the perception some startup CEOs have when it comes to their sales force (unless the founders have come from sales themselves). Just load ‘em up and watch them do their mindless best … like at a laundromat.
To make matters worse, the phrase is often accompanied by a smirk, as if it’s something funny. . . . . .
. . . The “coin operated idiots” mindset toward sales is a mistake for a number of reasons. For one thing, it’s a kind of bigotry, because it basically writes off an entire workforce of human beings who create so much value everyday. An outstanding and involved sales force can often make or break a company. It’s why companies with an inferior product but a superior sales force sometimes still win.
But the real problem with the coin-operated idiots mindset is that it relegates salespeople only to the field or to the phone, when they really should be considered part of the company leadership. Not this decapitated thing you “slot onto” your organization when you need to.
Sales should be front and center in leadership and strategy, because your sales force might be one of your most valuable assets — regardless of whether it’s enterprise or consumer facing. (Enterprise people: yes, Twitter, Google, and Facebook all have close to 1,000+ sales reps. The ads don’t sell themselves!) . . . . .>>> READ MORE at: