Marketing is not the dark side

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Angels are a little different from venture capitalists because an angel uses his wife’s money and is only good for about $100K. Venture capitalists use other people’s money and invest millions.

As an angel, I try to invest in companies whose president is marketing oriented. That doesn’t mean the person has to have a marketing degree. However, his or her concern must be with the outside world, with what the road is, and with where the road is taking the company.

We try never to invest in a company whose ratio is less than 1:1. That is to say, there is a true marketing person for every technical engineer. By this, I mean a marketing person, not just a sales person.

So far, using this yardstick, we’ve been fairly successful. About 20% of the companies in which we invest have been successful.

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